For this project, I wanted to explore 3D typography while creating a brand identity for a summer festival. The use of 3D typography adds a dynamic and playful element to the design, which is perfect for a summer festival that celebrates fun, creativity, and self-expression. I focused on using a color palette of pinks, oranges, and yellows, which are all colors that represent the vibrant energy of summer.

To ensure consistency across all touchpoints, I created a range of materials including hats, bags, flyers, posters, wristbands, and social media posts, all featuring the same design elements and color scheme. By doing so, I aimed to create a cohesive visual identity that captured the essence of the summer festival.