Smirnoff partnered with Karol G on “The World is Ready,” a campaign celebrating inclusivity, diversity, and the vibrant energy of Latin culture. Built on the idea that the world is ready to embrace our customs and individuality, the campaign encouraged people to live, love, dance, and express themselves louder.

As art director, I played a key role in shaping the creative concept and messaging, collaborating closely with the team during the ideation phase. I also led the design and layout of campaign assets—including posters, billboards, and social media—ensuring a visually engaging and cohesive identity aligned with the overall strategy.

https://www.billboard.com/music/latin/karol-g-smirnoff-sabor-for-the-people-campaign-9647306/

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