The Old Fashioned Club is a new social club dedicated to bringing together people who appreciate the classic cocktail, the Old Fashioned. To promote the club and its events, I created a visual identity that reflects the classic and sophisticated atmosphere
of the club, while also appealing to a modern audience.
 
The logo captures the essence of the Old Fashioned cocktail, clean, modern and sophisticated. The color palette, dark green
and yellow evokes the botanical elements and citrusy notes of
the cocktail. Alongside with the logo, I designed a menu, business cards, packaging, flyers and social media graphics.
 
To further promote the club and build a sense of community for members and fans, I created some merchandise such as t-shirts, hats, and stickers.