NDL Sports club

The NDL activation at the Movistar Madrid Medio Maratón was a multi-day brand experience connecting with runners at every touchpoint. Across four days at the Feria del Corredor, we created a distinctive booth supported by cohesive visual storytelling. This extended to a community shake-out run from Coffee Always Open, and race-day visibility through an inflatable arch, cheering squad, and influencers running with the team.

I led the creative direction end-to-end, from concept and design of the stand to all graphic materials, as well as the full execution of the coffee activation and race-day experience.