I led a full redesign of NDL’s brand, redefining its visual identity and rolling it out consistently across every touchpoint. This included transforming social media, the website, paid campaigns, brochures, and all printed materials to align under a more cohesive and elevated brand system. I also redesigned the packaging to strengthen shelf presence and better communicate the brand’s positioning, and developed a unified approach for activations within the pharmacy channel. As the brand expanded into new markets such as Dubai, I adapted the identity to ensure it remained consistent while resonating locally. Throughout the process, I led the creative direction end-to-end, establishing a clear and scalable brand language across all platforms.