The NDL Charitable Podcast was conceived as a dynamic content initiative that combined sport, storytelling, and social impact. We invited well-known figures from the worlds of fitness, health, and performance, and I conducted each interview in a distinctive format—both guest and host riding on a static cycling bike, reinforcing the brand’s active ethos. For every kilometer completed during the sessions, NDL contributed donation funds to foundations including Rafa Nadal Foundation and Cantabria Labs Foundation. I led the creative execution end-to-end, developing the full visual identity and producing all supporting materials across platforms, including podcast artwork, newsletters, paid ads, YouTube and Spotify covers, and social media assets, ensuring a cohesive and engaging presence throughout the campaign.