The creative scratch cards that prove that talent isn't just a matter of luck. I designed scratchers for the most recognized advertising agencies in Los Angeles. The ultimate goal was to prove that the belief that finding talented people was a gamble.
 
In most occasions, we overlook the talent that is in front of us and we just can't see it.
I mailed the cards to some of the most renowned creative directors in L.A. so they could see by themselves that excellency can be onboarded not merely depending on luck.