Since its launch, toty has been conceived as more than a beauty brand—a statement of confidence, care, and science-backed innovation. In 2025, Cantabria Labs, in partnership with Sofía Vergara, introduced the brand globally. For its arrival in Spain, toty collaborated with Vicky Martín Berrocal as ambassador. The project focused on a photoshoot with Vicky, shot by Juan Villasante with art direction led by me, and expanded into a full content ecosystem—including video, social media, and retail assets—bringing the brand to life across all touchpoints.