Led the end-to-end brand design execution for TOTY’s official launch in Spain, supporting its expansion into major national retailers including Douglas, Druni, WOW Concept and El Corte Inglés. I was responsible for creating and adapting visual assets across all retail touchpoints to ensure a cohesive and premium brand presence, including PDP imagery and e-commerce visual systems, retailer newsletters and launch campaign materials, in-store storefronts and window displays, as well as merchandising and retail branding elements. The project focused on translating brand identity into impactful physical and digital experiences to increase visibility, strengthen brand recognition and support a successful market entry.