Smirnoff partnered with Karol G on “The World is Ready,” a campaign celebrating inclusion, diversity, and the vibrancy of Latin culture, encouraging people to live and express themselves louder.

As art director, I contributed to the campaign’s creative concept and messaging, and led the design of key visual assets—including posters, billboards, and social media—ensuring a bold, cohesive identity across all platforms.

 https://www.billboard.com/music/latin/karol-g-smirnoff-sabor-for-the-people-campaign-9647306/

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