Since its creation, TOTY has been conceived as more than a beauty brand—it’s a statement of confidence, care, and science-backed innovation. In 2025, Cantabria Labs, in partnership with Sofía Vergara, officially launched TOTY, bringing together dermatological expertise and a bold, modern vision. To introduce the brand to the Spanish market, TOTY collaborated with Vicky Martín Berrocal, the brand’s ambassador in Spain. The project centered around a dedicated photoshoot with Vicky, photographed by Juan Villasante, with art direction led by me, and expanded into a complete content ecosystem including photography, video, social media assets, and in-store retail displays, all designed to bring TOTY’s identity to life across every touchpoint.